Dr. Xu Zechang, joined Phoenix Group in September 2004 from Cardiology of the General Hospital of the People’s Liberation Army. From the first position of Executive President of Wuxi New Wuxi New District Hospital, afterwards, he served as President and General President of many types of hospitals of the Group due to his excellent performances. Colleagues often kid with President Xu that he has many “Unique Approaches”! Definitely, President Xu seldom set rules and regulations, and often has innovative ideas and practices in hospital management.

President Xu often said that the hospital and the President shall focus on “Two People”, and should find ways to satisfy “Two People”. Can you guess who “Two People” are? Yes, they are patient and medical staff.

Let’s see what “Unique Approaches” he has concerning the patients come to hospital.

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Hospitals are facing a common problem, that is, bicycles, tricycles and disabled vehicles are parked randomly, which affects the appearance of the city. President Xu and his team broke through the habitual thinking and gave the patients the nearest and most convenient area to enter the hospital, outpatient building and inpatient building to park their bicycles. In addition, adding the parking space line for bicycles achieved a neat and beautiful result. After the patient entered the building, he will not see the “Silence” and “Quite” any more. The interior of building are decorated with different colors, light, wall hangings, guidance, clothing, fixed and mobile services. President Xu’s team carried out detailed innovation in almost all aspects, and harmoniously and naturally formed a “Quiet, Clean and Respectful” medical culture atmosphere. After entering this environment, anxious hormones and emotions will be automatically reduced, and the medical treatment and practice experience of “Two People” will be greatly improved.

As a Doctor of Clinical Medicine with technical background, President Xu has a professional and unique understanding of hospital clinical business and quality control, who often emphasized that the most common diseases that patients needed and the most diseases that hospitals faced are common and frequently occurring diseases. To ensure the quality and safety of diagnosis and treatment of common and frequently occurring diseases, the hospital must systematically, comprehensively and innovatively improve the basic quality and safety control. President Xu and his team created a systematic and comprehensive innovative management system and detailed practices on the basic diagnosis and treatment of common and frequently occurring diseases, basic nursing, daily basic management of the hospital, basic quality and responsibility cultivation of staff. From internal hospital technology (such as the diagnosis and treatment design of patient-oriented, hospital specialty “Four Modernizations”, authorization management), Humanities basic management (standardized staff cultivation, provide patients with touching services and activities), combined with the hierarchical diagnosis and treatment system in before and after the hospital, President Xu and his team have built a comprehensive and three-dimensional diagnosis and treatment ecosystem for common and frequently occurring diseases.

President Xu is urgent need of talents and cherishes masters. The expansion and improvement of hospital talent team plays an important role in medical quality, safety and hospital development. To make the busy and hard-working medical staff better devote themselves to the relatively boring clinical research to improve the level of diagnosis and treatment theory and practice, President Xu and his team brainstormed and changed the “Annual Academic Meeting” to “Academic Festival”, combining the boring and brain burning clinical scientific research academic exchange with happy festival activities, which greatly stimulated the staff’s enthusiasm for participation and on-site discussion and absorption. President Xu led the team to form a complete set of innovative system for talent introduction and growth in terms of clinical talents’ visit, interview, talent competition, employment, talent treatment, daily humanistic care.

To build a platform for clinical and management personnel who do the same work in the Group to facilitate them learn from each other, to open up academic isolation and management isolation, avoid low-level duplication, as well as guide medical personnel to actively study and improve clinical technology and patient service level, President Xu and his team innovatively designed the activity scheme of “Chairman Innovation and Development Award of Phoenix Healthcare Group”, which will make the slight, accidental and reserved exchanges between the same businesses completely transformed into all-day, uninterrupted, unreserved and multi-level mutual assistance and learning, and become a valuable heritage activity of hospital management of Group.

There are many “Unique Approaches” from President Xu, including the annual academic conference of Group, hospital management incentive culture, paperless prescription, “Four Modernizations” of hospital specialty, Group’s online university (PHG), clinical/management professional committee, clinic/community station chain platform, standardized employee cultivation, regional integrated medical innovation system (RIDS), academic management system of Group. Many innovative measures have become the management assets of hospital.

The innovation and flexibility reflected by “Unique Approaches” in hospital management is far from enough. President Xu often said: “There are no small things in hospital. No matter how big or trivial, we must do our best!” Few words have meaningful connotation. All the work of hospital is finally reflected in the improvement of the patient’s condition (life and death). In that case, medical staff must do their best with hospital work, including. Life comes first. Medication, examination, surgery, shift, process, system, rules, clinical guidelines, all of those must be implemented properly, which must reflect rigid management and must be followed. However, every patient and every disease are personalized. With the rapid development of science and technology, standards are also changing. Therefore, the hospital must implement the innovate management and flexibly handling to avoid rigidity and machinery. After many years of being the leadership, President Xu realized that he must define the rules and regulations on hospital management and flexible aspects, and the rules and regulations must be implemented unconditionally. Regarding flexibly handling issues, the hospital should have more communication and coordination.

There are many stories about President Xu’s adherence and strict controlling on system of hospital. Shortly after joining the Phoenix Hospital, he severely dealt with an employee who violated the system (eating melon seeds at his position), caused a strong response in the local medical and health system, which had been set as a management model by various medical units. President Xu established a system, which combined the strict “Zero Complaint” and “Zero Lateness” management with training, advocating medical staff’s active thinking, sense of responsibility, working forward and clear distinction of merit and demerit. President Xu and the team strictly managed the clinical quality and patient safety, adhered to the discipline of the system by combining their own and introduced information systems, and strictly abided by the rigidity of the system in daily management.

Another representative of President Xu’s “Unique Approaches” is the lake in the backyard of Yanhua Hospital. Yanhua Hospital is located at the foot of Yanshan Mountain. Rainfall from the mountains flows into the backyard of hospital, surrounding the Preparation Building. The water flows continuously throughout the year, moistening the plants in the backyard, but also causing mud, moisture. President Xu led the team to create two ponds from the mud, which attracted natural water from the mountains and turned into a beautiful and pleasant artificial lake – “Phoenix Lake”. Patients and their relatives come here to relax and enjoy the beautify lotus flowers. Medical staff often walk along the lack during lunch break or morning exercise to realize physical and mental pleasure.

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Although the Phoenix Lake is small, it carries the spirit of Phoenix culture, which will last forever.

During the accompanying of Phoenix Healthcare Group, President Xu devoted himself to taking care of patients and staff. Adhering to strict management, exploration and innovation, President Xu quickly became an excellent president of Group from a clinician, who inherited and continued the cultural story of “Care, Innovation, Persistence and Sharing” of Phoenix Group.

Introduction:

President Xu Zechang: Doctor of Medicine, Chief Physician, Bachelor degree of Medical Department of Southern Medical University, Master and Doctor degree of Medical College of the People’s Liberation Army. He has worked in the General Hospital of the People’s Liberation Army and its 7^th Medical Center (the former General Hospital of Military Region, Beijing) for many years.

President Xu has joined Phoenix Healthcare Group since 2004, successively served as the President, Regional General President, Medical Director, Deputy General Manager and Executive General Manager (China Resources Phoenix/China Resources Medical), and served as the Director of Clinical Work Committee of Group, Quality and Safety Management Committee, Science and Technology Association, Innovation and Development Committee.